MC-202 Exam Details & MC-202 Questions Pdf

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q36-Q41):

NEW QUESTION # 36
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Reply Mail Management


NEW QUESTION # 37
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?

Answer: A

Explanation:
In Salesforce Marketing Cloud, a Delivery Profile is used to define the IP address and other delivery attributes for email sends. To update the IP configured for specific sends, you should update the Delivery Profile associated with those sends. This allows NTO to route their transactional sends through the new IP address.
Reference:Salesforce Marketing Cloud Documentation on Delivery Profiles


NEW QUESTION # 38
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO businessunit.
Where should the Internal look to find this Information?

Answer: B

Explanation:
The Email Studio > Overview section in Salesforce Marketing Cloud provides keyperformance metrics and insights for recent email sends. This includes the delivery rate, open rate, click-through rate, and other vital statistics. For quickly finding the delivery rate of the most recent email, this is the appropriate location.
References:Salesforce Marketing Cloud Documentation on Email Studio Overview


NEW QUESTION # 39
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

Answer: A

Explanation:
To ensure that a data extension includes only records from the previous day and is updated with newly added records, the marketer should schedule an automation to refreshthe filter activity daily. This approach ensures that the data extension is consistently updated with the latest relevant records, maintaining its accuracy and relevance for campaigns.
References:
Salesforce Marketing Cloud Documentation on Filter Activity


NEW QUESTION # 40
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

Answer: C

Explanation:
To configure an automation to run as soon as a process completes on the company's website, especially when there is no access to SFTP, the best approach is to trigger the automation via API. Salesforce Marketing Cloud provides robust API capabilities that allow external systems to trigger automations directly. This method ensures the automation runs immediately after the web process completes, providing a seamless and efficient solution.
References:
Salesforce Help: Automation Studio API
Salesforce Marketing Cloud: API Triggered Automations


NEW QUESTION # 41
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